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After spending 7 years in New York distributing exclusive Italian jewelleries – among others via an online B2B module – they moved back to native Denmark to set up a personal, cool and stylish online fashion boutique – YOUHESHE.COM.
They started out by working from home, but with theimmediate and increasing demand for online fashion, and the rise of YOUHESHE’s popularity it was decided to move the business to Hellerupvej north of Copenhagen.
Besides being a personal and stylish online fashion boutique, Lulu and Nicolai wanted to create a universe where all 5 senses were stimulated. Therefore, they integrated art, music and scent in their YOUHESHE universe. This happened via collaborative projects with up-coming artist including Pomme Chan and Sarah Becker, by compiling their own CDs (also sold in hip concept store Colette in Paris) and by creating a signature scent gently sprayed on their handwritten greeting cards send with each and every YOUHESHE purchase.
They started out by working from home, but with theimmediate and increasing demand for online fashion, and the rise of YOUHESHE’s popularity it was decided to move the business to Hellerupvej north of Copenhagen.
Besides being a personal and stylish online fashion boutique, Lulu and Nicolai wanted to create a universe where all 5 senses were stimulated. Therefore, they integrated art, music and scent in their YOUHESHE universe. This happened via collaborative projects with up-coming artist including Pomme Chan and Sarah Becker, by compiling their own CDs (also sold in hip concept store Colette in Paris) and by creating a signature scent gently sprayed on their handwritten greeting cards send with each and every YOUHESHE purchase.
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